Nike: Better Is Temporary Sam Grawe
799,00 DKK
Nike: Better is Temporary is a landmark publication that charts Nike's transformation from rebellious startup to global phenomenon.
This immersive visual study offers an unprecedented behind-the-scenes exploration of Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a marathon in under two hours, the book features Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability in five thematic chapters.
The book’s extraordinary design also nods to its contents. The striking cover features overlapping screen-printed layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors, overlaid with an image of world champion marathoner Eliud Kipchoge printed in a half-toned polka dot pattern. The book’s spine, visible through the clear jacket, displays a series of colored tabs extending from its inner pages.
Combining 500 color illustrations with stories, insights, knowledge, passion and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual for innovation and inspiration for generations to come
This immersive visual study offers an unprecedented behind-the-scenes exploration of Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories and more.
Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a marathon in under two hours, the book features Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability in five thematic chapters.
The book’s extraordinary design also nods to its contents. The striking cover features overlapping screen-printed layers of Nike’s proprietary Volt yellow and Hyperpunch pink colors, overlaid with an image of world champion marathoner Eliud Kipchoge printed in a half-toned polka dot pattern. The book’s spine, visible through the clear jacket, displays a series of colored tabs extending from its inner pages.
Combining 500 color illustrations with stories, insights, knowledge, passion and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual for innovation and inspiration for generations to come
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