Supreme - Sport Art Fashion Gentlemen's

The first monograph on the iconic independent New York street fashion label Supreme.

In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City's skate culture. Supreme challenged the dominance of the established West Coast skate scene and the new conservatism of 1990s New York, defining the aesthetic of an era of rebellious cool that reached from skaters to fashionistas to hip-hop heads.

Over the past sixteen years, the brand has remained true to its roots while collaborating with some of the most groundbreaking artists and designers of its generation, and with stores in London, Los Angeles and Tokyo, it has become an international icon of independent countercultural style.

This definitive monograph – with written contributions from contrasting style judges Aaron Bondaroff and Glenn O’Brien, and including an interview between founder James Jebbia and artist KAWS – brings together the diverse elements of the brand’s output, from legendary advertising campaigns to specially commissioned skateboard designs, photographs and artwork, and a comprehensive index of their products to date.

This richly illustrated book includes collaborations with Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed and Futura 2000, among others, and is an overview of sixteen years of modern street fashion and culture reflected in the pioneering work of one of New York's most influential independent labels.