Diadora is an Italian fashion company that produces sneakers and sportswear. Diadora is particularly known for their football boots and tennis shoes, as well as a range of clothing. Diadora is also known for their commercial production of footballs.
Diadora achieved their greatest success in the mid-1970s when their production of football boots revolutionized the way footballers looked at football boots. Later, Diadora also became known in the tennis market by investing heavily in sponsorship deals with Björn Borg, who became one of the biggest stars in tennis history.










