Puma is a German sneaker and sportswear company headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.
The company was founded in 1948 by Rudolf Dassler (1898–1974). In 1924, Rudolf and his brother Adolf "Adi" Dassler jointly formed the company Gebrüder Dassler Schuhfabrik ('Dassler Brothers Shoe Factory'). Relations between the two brothers deteriorated until they agreed in 1948 to split the company into two separate entities, Adidas and Puma. After the split, Rudolf initially registered the newly formed company as Ruda (derived from Rudolf Dassler, as Adidas was based on Adi Dassler), but later changed the name to Puma. Puma's earliest logo consisted of a square and an animal jumping through a D, which was registered along with the company name in 1948. Puma's shoe and clothing designs feature the Puma logo and the distinctive "Formstrip", which was introduced in 1958.
















