Sneaker Obsession

The stories behind the brands, designers, and sneakerheads who transformed athletic footwear into a cultural phenomenon unfold in this epic volume. From its early twentieth-century origins as a sports shoe; to the excitement of watching Michael Jordan's red, white, and black high-tops on the court; to the swagger and style of hip-hop footwear, the sneaker has become a status marker and a sought-after cult collector's item. This sneaker story spans Nike's famous Swoosh logo and global dominance, the saga of the dueling brothers who founded Adidas and Puma, respectively, and the enduring popularity of Off-White kicks and Vans.

With a glossary of key terms and an overview of the sneaker's technological and stylistic revolutions, this is an essential book for understanding the streetwear universe, its vocabulary, and codes; its innovators and their coveted models; and the burgeoning global resale economy. Through profiles of the brands; portraits of Virgil Abloh, Chitose Abe, and Travis Scott; and interviews with Kanye West, collector Max Limol, and pop culture guru Sarah Andelman of legendary Parisian boutique Colette, this book provides a deep perspective on the industry's creativity. Insights into the future of sneakers and how leading brands are committed to sustainability, adaptation, and equality reveal how the sneaker industry continues to reinvent itself at the forefront of culture.

Give this inspiring book to someone who loves sneakers or streetwear. It's sure to be a hit.