Peter Moore - Sneaker Legend

A tribute to the visionary designer whose creative genius left an indelible mark on sneakers, sportswear and the world of the sports industry, and who in a unique way became one of the most influential and famous creative directors for both Adidas and Nike.

Revealing for the first time the inside story behind the creation of the Air Jordan 1, the sneaker that lives at the heart of modern streetwear culture, the beloved 'Wings' and 'Jumpman' logos, the groundbreaking Adidas Equipment and Originals lines, and the iconic Adidas 'Performance' logo, the book features Moore's early designs, concept sketches, groundbreaking advertising campaigns, and personal artwork. His creative journey from his early days as a graphic design student to ultimately transforming both Nike and Adidas is an inspiring guide to the pioneers of modern streetwear culture. His unwavering genius and influence finally get the recognition they deserve in the pages of this book.

Working closely with Moore's three sons and many of his closest friends and colleagues, Coles uses the legendary creative's own words to weave together a detailed tapestry of the sports icon's life and legacy. The book is not only an encyclopedic visual history of his contributions to streetwear, but also serves as a heartfelt tribute to the late designer. The book is filled with quotes and contributions from the likes of Michael Jordan, Tinker Hatfield, adidas CEO Bjørn Gulden, Nike co-founder Phil Knight, Run DMC's Darryl McDaniels and art director Jacques Chassaing, as well as many of those who worked closely with Moore and are now among streetwear's most influential designers.